Manchester City Sports Business School – Man City Summer Collegiate

How does the football industry operate? How does it produce the vast amounts of revenue and expand globally each year? The four-week collegiate programme delves into the business aspects of football by exploring fundamental areas associated with managing and growing the global game.?The programme will centre around four key modules: governance and strategy, commercial operations, marketing and community engagement, and the media.

Through a blend of lectures, workshops, tutorials and site visits, students will gain a 360-degree outlook on the business side of football.????Students will explore key topics, examine real-world case studies and engage with industry professionals from Manchester City. By the end of the course, students will gain a well-rounded understanding of how football operates beyond the pitch and develop key insights into its truly global landscape. Students can also earn college credit as our programme is validated by our University partner.